Last month while in Boise, scoping out the town,
I got my hair cut at an Aveda salon and got a
new take on the mysterious demise of Aveda Elixir.
(old posts about Elixir can be found here, here and
When I asked the girl cutting my hair “Whatever
happened to Elixir?” in my best investigator-like
nonchalant voice, used to throw off witnesses when
I am trying to get at important information, she
“Oh I think that was because it was found to contain
cancer causing ingredients. That happens sometimes
at our staff meetings. They’ll tell us this or that is being
discontinued because they have just found out one
of the ingredients causes cancer ...”
That would certainly explain why they have a hush-hush
attitude towards the whole thing.